Instagram For Dummies by Jennifer Herman & Corey Walker & Eric Butow
Author:Jennifer Herman & Corey Walker & Eric Butow
Language: eng
Format: epub
ISBN: 9781119593997
Publisher: Wiley
Published: 2019-10-29T00:00:00+00:00
Deciding whether Instagram pods are beneficial
An Instagram pod is a group of 10 to 20 accounts that usually have something in common. Maybe they’re all photographers, or DIY crafters, or mommy bloggers. They all have the main goal of getting more engagement.
This is how a pod works:
Instagrammers recruit several other accounts via Instagram DM or a Facebook group. (See Chapter 11 for details on direct messaging.)
The people in the pod post their content on Instagram, and then share that post via a group DM set up for the pod members, as shown in Figure 9-7.
Pod members then click through to the person’s Instagram account, liking and commenting on the post as soon as possible to help boost the post in Instagram’s algorithm. Likes and comments within the first hour of a post do the most work to get a post shown more often in Instagram feeds.
Pod members have a responsibility to engage as often and as quickly as possible on other pod members’ posts to boost engagement. Some people find the responsibility overwhelming, particularly if members of the pod post several times a day.
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